Branding for veterinary solutions

For all communication concerning veterinary solutions, another gradient is used instead of the main one. This special gradient, from Carolina Blue to Dark Violet, was designed to visually express the fact that we’re addressing another target audience. This also means the main gradient (from Red Pigment to Dark Violet) should never be used for veterinary solutions.

Other than that, all the branding basics for the Agfa Radiology Solutions identity remain unchanged and should also be used for veterinary solutions. This includes the logo, the colours (but not the gradient), the typography and all the design principles laid out in the available templates for Agfa Radiology Solutions.

For veterinary solutions, ready-made templates for advertisements are available. They also contain the predefined veterinary gradient swatches. You can use these swatches in other documents as well. Remember to always subsitute the main gradient with the veterinary gradient, and adhere to the values which are set in the swatches.